NICHES. The scariest word for most people when starting out. However, the idea of a niche should not scare you. Instead it should be exciting.
What is a Niche?
A niche is a distinct segment of a market, in other words an “audience”.
When choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, but it could be something that you would like to learn about. You don’t need to BE an expert, you BECOME an expert.